The 19 Oaks Business Growth Blog

Best Practices: Social Media Bios

Posted by Erica Hatch   


The New York Times calls the Twitter bio a “postmodern art form.” But it’s not just Twitter bios we should be paying attention to; each social media platform’s bio is equally important. In fact, most people see a social bio as an introduction. If that’s the case, does your current bio properly introduce your company?

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Topics: Social Media


How to Optimize Your LinkedIn Profile

Posted by Erica Hatch   

You’ve heard the saying, “it’s all about who you know,” right? Well, in the modern world where social media reigns, it’s all about who you are connected to. And there is no better place to connect than on the leading professional branding platform, LinkedIn.

Whether you're looking for a new job, trying to get ahead in your field, or just trying to grow your network, connecting on LinkedIn is the best way to get in touch with people who can influence your career. But first, you need to optimize your LinkedIn profile.

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Topics: Marketing, Social Media


Improve Your Marketing with an Editorial Calendar [Free Template]

Posted by 19 Oaks   

An editorial calendar is your content manager

Strong marketing campaigns that build a loyal following and increase sales require organization and planning. I am not a planner. And while I like and admire organization, I don’t like it enough to actually organize my life, or my desk, or the files on my computer. Also, I hate spreadsheets. This makes me the perfect person to explain why (and how) you should use an editorial calendar to plan and organize your content marketing. Really! If I can do it, anyone can.

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Topics: Marketing, Social Media


How Big Brands Use Instagram to Build Customer Loyalty

Posted by Intern   

I don’t know how you feel about Instagram, but I'm addicted.

Surprisingly, it’s not because I love my friends and all of the pretty pictures they share. (Don’t get me wrong, I love my friends, and I do think they take nice pictures). It’s because I enjoy seeing how the stuff I buy (or want to buy) is being used by complete strangers. Most of the people that I follow on Instagram are companies.

 

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Topics: Marketing, Social Media


5 Tips for Nonprofit Fundraising

Posted by Erica Hatch   

We all know that money is a sensitive subject. Nobody really likes to ask others for money, and nobody likes to be asked for money. For nonprofit organizations, however, asking for money is a crucial component of their business strategy. While asking for donations may be a stressful process, there are ways that nonprofits can effectively reach their fundraising goals.

Here are five helpful tips that will get your organization a step closer to reaching its fundraising goals:

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Topics: Marketing, Nonprofit, Social Media


We Are All Our Own Media Companies

Posted by Jeff Ryan   

I learned the craft of being a professional writer within the walls of one of the world’s largest catalog companies. In those days, catalogs were our primary means of advertising. We hardly did any radio or newspaper ads (and when we did do print ads, we designed and wrote them ourselves). Our entire integrated customer experience hinged on mailing catalogs and having customers interact with human beings on the phone or in our one retail store.

Back then, we really were our own media company. I was fortunate to work in an environment rich in both creativity and measurement. The effect of my words was on full display every day—in sales, letters, phone calls (and eventually, e-mails).

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Topics: Marketing, Social Media


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