The 19 Oaks Business Growth Blog

It's All About The Lists!

Posted by Erica Hatch   

You’ve heard the popular song by Meghan Trainor, “All About That Bass.” After reading this premium content, we’ll have you singing, “It’s all about the lists!”

Contact lists are an absolutely critical component in your business strategy. Unfortunately, many businesses and individuals overlook their lists, or worse, forget about them completely. 

Read More

Topics: Marketing, Sales


The 5 Most Common SEO Myths

Posted by Erica Hatch   

Some people will try to tell you that SEO is all about optimizing for the computer. Sure, that makes sense at first. SEO stands for Search Engine Optimization, after all. However, that simply isn’t the case anymore. Don’t get me wrong, optimizing for the computer is still important. But what’s the point if your website ends up providing human visitors with a bad experience?

Read More

Topics: Marketing


The Four Commandments of Selling Products Online

Posted by Jeff Ryan   

One of the greatest advantages of learning to write product copy for catalogs is that it prepared me for writing online content in ways I couldn’t have imagined.

I've learned that most websites are terrible at selling products for fundamental reasons. These reasons can all be overcome by adhering to the following four principles:

Read More

Topics: Marketing, Sales


Great Brands Don't Restart from Scratch

Posted by Jeff Ryan   

 

The Best of Intentions, the Worst of Results

Great brands almost never reinvent themselves whole cloth. Rather, they evolve to meet the needs of the customers that already love them.

I recently listened to a presentation by Deb Cavanagh, Senior VP Marketing forTalbots. Her cautionary tale is one that's been played out through a variety of organizations, but is worth revisiting.

Read More

Topics: Marketing


7 Tips for Starting a Podcast

Posted by Erica Hatch   

So you want to make your own podcast. That's a great idea! No matter what your specialty, there is an audience of listeners waiting out in cyberspace for you. But how do you get started? Don't worry, we have a few tips to help steer you in the right direction. 

Read More

Topics: Marketing


Multiple Channels, One Brand Voice

Posted by Shay Bellas   

The Challenge of Content Management and Brand Identity

Your current and potential customers interact with your brand on a daily basis. They do this through advertisements, social media, blog posts, emails, videos, and website content—among other things. With so many varied communication channels, it’s not enough to create compelling content and publish regularly. You also need to make sure that you have a consistent brand voice.

Take a look at your brand messaging. Is all of your content consistent with your brand identity? Or are you confusing your customers and prospects?

Read More

Topics: Marketing


How to Optimize Your LinkedIn Profile

Posted by Erica Hatch   

You’ve heard the saying, “it’s all about who you know,” right? Well, in the modern world where social media reigns, it’s all about who you are connected to. And there is no better place to connect than on the leading professional branding platform, LinkedIn.

Whether you're looking for a new job, trying to get ahead in your field, or just trying to grow your network, connecting on LinkedIn is the best way to get in touch with people who can influence your career. But first, you need to optimize your LinkedIn profile.

Read More

Topics: Marketing, Social Media


Improve Your Marketing with an Editorial Calendar [Free Template]

Posted by 19 Oaks   

An editorial calendar is your content manager

Strong marketing campaigns that build a loyal following and increase sales require organization and planning. I am not a planner. And while I like and admire organization, I don’t like it enough to actually organize my life, or my desk, or the files on my computer. Also, I hate spreadsheets. This makes me the perfect person to explain why (and how) you should use an editorial calendar to plan and organize your content marketing. Really! If I can do it, anyone can.

Read More

Topics: Marketing, Social Media


How to Write a Great Headline

Posted by Jeff Ryan   

I always had a gift for writing headlines. In fact, I got my first writing job because I kept yelling headline ideas over the cubicle partition that separated me from the Creative Department, until the staff begged their boss to hire me.

I’m good at writing headlines for two reasons. The first reason is that I love playing with word forms. Turning over phrases in my head comes naturally to me. I constantly critique other companies' creative materials and play the game of how I might tackle the same challenge. It keeps me sharp and aware of what’s going on in the marketing world and beyond.

Read More

Topics: Marketing


How Big Brands Use Instagram to Build Customer Loyalty

Posted by Intern   

I don’t know how you feel about Instagram, but I'm addicted.

Surprisingly, it’s not because I love my friends and all of the pretty pictures they share. (Don’t get me wrong, I love my friends, and I do think they take nice pictures). It’s because I enjoy seeing how the stuff I buy (or want to buy) is being used by complete strangers. Most of the people that I follow on Instagram are companies.

 

Read More

Topics: Marketing, Social Media


About 

We want to help you grow your business. 

We write helpful articles about sales, marketing, media, Maine and more. 

Leave a comment to let us know what you think! 

Subscribe below.

Subscribe

Most Popular