The 19 Oaks Business Growth Blog

Great Brands Don't Restart from Scratch

Posted by Jeff Ryan   

 

The Best of Intentions, the Worst of Results

Great brands almost never reinvent themselves whole cloth. Rather, they evolve to meet the needs of the customers that already love them.

I recently listened to a presentation by Deb Cavanagh, Senior VP Marketing forTalbots. Her cautionary tale is one that's been played out through a variety of organizations, but is worth revisiting.

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Topics: Marketing


Understand Your Revenue to Grow Your Business

Posted by Shay Bellas   

The numbers tell a story - read it in your CRM

As the saying goes, “You can’t fix what you don’t know.”

A surprising number of decision makers look at their company's bottom line and immediately start to change products and services to increase revenue. That might work in some cases. But a more prudent approach is to include a review of your sales process, because it might be where you can make the most impact on your bottom line— with the least effort.

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Topics: Sales


7 Tips for Starting a Podcast

Posted by Erica Hatch   

So you want to make your own podcast. That's a great idea! No matter what your specialty, there is an audience of listeners waiting out in cyberspace for you. But how do you get started? Don't worry, we have a few tips to help steer you in the right direction. 

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Topics: Marketing


Sales Management Doesn't Have to be the Hardest Part of Your Job

Posted by Shay Bellas   

 "The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates

Are you experiencing any of these common sales problems?

  • Not hitting your sales goals
  • Blaming your sales people for missing revenue goals
  • Increased customer complaints
  • High staff turnover
  • Production and/or inventory problems

The good news is, you are not alone. You also don’t have to continue to function this way. These four steps will help get rid of the frustration so you can get back to doing what you do best within your organization.

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Topics: Sales


How to Create a Culture of Sales Enablement

Posted by Rebecca Doman   

Does your company need to increase sales?

When sales are lagging, the first thing many business leaders do is blame the company’s sales team. They often decide that the salespeople need more training on how to close sales. But sales training won’t fix underlying organizational issues, which is why 95% of companies invest in sales training, but only 9% see meaningful results.

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Topics: Sales, Company Culture


Every Employee is Part of Your Sales Force

Posted by Shay Bellas   

All of Your Employees Are in Sales

You may not realize it, but every one of your employees who interacts with your customers is a salesperson—and therefore needs sales training.

Each customer interaction can be leveraged to uncover needs and generate new business. OR it can disappoint, anger, and/or alienate your customers.

What are you doing to monitor employee-customer interactions at your company?

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Topics: Sales, Company Culture


Multiple Channels, One Brand Voice

Posted by Shay Bellas   

The Challenge of Content Management and Brand Identity

Your current and potential customers interact with your brand on a daily basis. They do this through advertisements, social media, blog posts, emails, videos, and website content—among other things. With so many varied communication channels, it’s not enough to create compelling content and publish regularly. You also need to make sure that you have a consistent brand voice.

Take a look at your brand messaging. Is all of your content consistent with your brand identity? Or are you confusing your customers and prospects?

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Topics: Marketing


5 Tips to Stay Motivated While Working From Home

Posted by Erica Hatch   

Working from home can be both a blessing and a curse. It’s wonderful because you can save money on gas, tolls and other travel costs, you can work without interruption, you can even work in your pajamas if you want to! However, you also risk feeling detached from office culture, being left “out of the loop,” and, worst of all, you can suffer from a major lack of motivation.

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Topics: Company Culture


Get Connected to Portland, Maine

Posted by Alexis Bellas   

How to Feed Two Birds with One Seed

I am a 13-year-old homeschooler named Alexis Bellas. My mom owns 19 Oaks, a small business in Portland that provides marketing & sales to local companies. My mom also homeschools me and likes to “feed two birds with one seed” whenever she can. One day, when she had me in the office and was trying to come up with a summer project for her intern, Steve Doman, she decided that I should do a project with him. This way we were learning together.

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Topics: Maine


How to Optimize Your LinkedIn Profile

Posted by Erica Hatch   

You’ve heard the saying, “it’s all about who you know,” right? Well, in the modern world where social media reigns, it’s all about who you are connected to. And there is no better place to connect than on the leading professional branding platform, LinkedIn.

Whether you're looking for a new job, trying to get ahead in your field, or just trying to grow your network, connecting on LinkedIn is the best way to get in touch with people who can influence your career. But first, you need to optimize your LinkedIn profile.

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Topics: Marketing, Social Media


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