The 19 Oaks Business Growth Blog

Shay Bellas

Recent Posts

How I Sold a Women's Football Team... Twice!

Posted by Shay Bellas   

Whether you want to sell your business now or run your company for years to come, you should always be working on your exit strategy. Savvy planning and careful tracking will add value to your company and help ensure the legacy of your work.

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Topics: Maine, Sales


Understand Your Revenue to Grow Your Business

Posted by Shay Bellas   

The numbers tell a story - read it in your CRM

As the saying goes, “You can’t fix what you don’t know.”

A surprising number of decision makers look at their company's bottom line and immediately start to change products and services to increase revenue. That might work in some cases. But a more prudent approach is to include a review of your sales process, because it might be where you can make the most impact on your bottom line— with the least effort.

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Topics: Sales


Sales Management Doesn't Have to be the Hardest Part of Your Job

Posted by Shay Bellas   

 "The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates

Are you experiencing any of these common sales problems?

  • Not hitting your sales goals
  • Blaming your sales people for missing revenue goals
  • Increased customer complaints
  • High staff turnover
  • Production and/or inventory problems

The good news is, you are not alone. You also don’t have to continue to function this way. These four steps will help get rid of the frustration so you can get back to doing what you do best within your organization.

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Topics: Sales


Every Employee is Part of Your Sales Force

Posted by Shay Bellas   

All of Your Employees Are in Sales

You may not realize it, but every one of your employees who interacts with your customers is a salesperson—and therefore needs sales training.

Each customer interaction can be leveraged to uncover needs and generate new business. OR it can disappoint, anger, and/or alienate your customers.

What are you doing to monitor employee-customer interactions at your company?

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Topics: Sales, Company Culture


Multiple Channels, One Brand Voice

Posted by Shay Bellas   

The Challenge of Content Management and Brand Identity

Your current and potential customers interact with your brand on a daily basis. They do this through advertisements, social media, blog posts, emails, videos, and website content—among other things. With so many varied communication channels, it’s not enough to create compelling content and publish regularly. You also need to make sure that you have a consistent brand voice.

Take a look at your brand messaging. Is all of your content consistent with your brand identity? Or are you confusing your customers and prospects?

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Topics: Marketing


How to Avoid Tax Fraud & Identity Theft

Posted by Shay Bellas   

Perhaps you’ve seen the headlines declaring that tax fraud is on the rise.

When you think of tax fraud or identity theft, you rarely envision yourself as the victim. You might picture an unsuspecting elderly person falling victim, or perhaps a young person who overshares personal details online. As a businesswoman, I don’t think of myself as susceptible to easy scams. Before this week, I thought identity theft happened to other people. Unfortunately, it happened to my family and to me. This year, we were the victims of fraudulent tax filing and identity theft. Here is what happened and how we learned to fix it. I hope my story will help you avoid a similar fate.

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Topics: Company Culture


How to "Stand Up" Maine

Posted by Shay Bellas   


Three years ago, a friend of mine “stood up” a village in Africa. She and some work colleagues signed up to participate in a
Give Movement Journey from Suzanne Evans & Hills of Africa Travel. They went to an African village, dug a well, built a school and a medical facility, and brought medical supplies. They also took the women of the village to nearby towns to teach them how to market and sell their products. This way they could sustain the work of my friend and her colleagues, and make sure the village survived for generations to come.

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Topics: Maine


5 Things Your Nonprofit is Missing from its Financial Strategy

Posted by Shay Bellas   

Nonprofits spend a lot of time defining what their mission is and what they aim to do. They see there is a need to raise awareness about a cause, and then set out to do it. Along the way they have to raise money and lobby for actions, either on the political side or constituent/consumer side, or both.  

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Topics: Nonprofit


6 Steps to Creating a Company Culture that Aligns with Your Goals

Posted by Shay Bellas   

When a company doesn’t have a defined culture that is shared with employees and buyers alike, one danger is that the strongest personalities in the company define what the culture is and more often than not it’s not a positive one.  Rather, the culture is one of confusion and chaos that gets in the way of efficiencies, brand and customer experience.

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Topics: Company Culture


Green Technology is Key to Maine's Economic Future

Posted by Shay Bellas   


 

In September of 2013, Forbes listed Maine as the worst state for business for the fourth year in a row. High corporate taxes as well as poor job and economic growth are cited as the main reasons for the state’s rating.

When you live and work in Maine, people tell you all the time how hard it is. How Maine isn’t “business friendly." How we are the "hardest working and lowest paid” people in the country. How we live in Maine for the "quality of life and not the quality of opportunity." While I don't disagree with the sentiment of these statements, I believe that this is what makes Mainers who we are and that is why I choose to live and work here.

Those who overcome adversity are stronger, wiser and more competent. I would argue that it is the very reason 19 Oaks chooses to support E2Tech and many of their members - because those people have stopped companing and are DOING something to create change.

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Topics: Maine


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