A Maine based non-profit decided that they wanted to host a 5k race to raise funds. While many of the members had run in 5k races none were sure how to organize and promote the event bringing in enough revenue to justify their time and energy, understanding that they were competing with many other worthy causes using a 5k to raise money.
The goal of the first year was to have 150 participants. We got them 350. The next year, they followed the same template and grew the race from 300 to 529.