The New York Times calls the Twitter bio a “postmodern art form.” But it’s not just Twitter bios we should be paying attention to; each social media platform’s bio is equally important. In fact, most people see a social bio as an introduction. If that’s the case, does your current bio properly introduce your company?
It’s no secret that your social media bios need to be short. But just how much space do you have on each platform? What key things should be included? We take look at numerous social media platforms below.
Your Twitter bio is limited to 160 characters. In this short space, you need to come up with something clever that not only tells your story, but also persuades a visitor to follow your account. And don’t forget to add important keywords! Your keywords will help to target your ideal audience.
Adding useful information to the bio is also a good idea. For example, if you have a brick and mortar shop and want to get people coming through the door, you could add your hours of operation. If your goal is to generate more traffic to your blog, a services page, or a popular CTA, add a web link. If your followers commonly tweet with a question, consider answering it in your bio.
One thing that you can leave out of your bio is a link to your website. On both the mobile and desktop versions of Twitter, there is a specific place where the web link will appear. So make sure to add it there rather than taking up precious space in your bio.
Note: For personal accounts, make sure to link to your company in your bio using @yourcompanyname.
On Facebook there are two description areas; the short description and the longer one.
The short description should be just that--short. Think of this as more of a tagline, something that will capture your visitors’ attention and draw them in.
In the longer description, you can dive a little deeper. This is where you’ll let visitors know what you are all about. Again, don’t forget to add important keywords here. It is also a good idea to add your social media links and any other important links (like a landing page or your blog) to the long description.
Again, don’t worry about adding a link to your website here; there is another section on the “About Us” page where you can add the website link.
Note: Make sure to also pay attention to the different sections on your page that you can fill out (such as the Category, Subcategories, Address, Products, etc.) to make sure that you are fully optimizing your page.
The LinkedIn bio is prime real estate for your company. Not only does this space give you the opportunity to introduce your business to someone who has just stumbled across your page, but you can also use it to draw in potential customers and new hires.
It is critical to keep in mind that the LinkedIn environment is more professionally driven than platforms such as Facebook or Twitter. Because of this, you will want to pay attention to your tone of voice.
In order to create a compelling “About Us” section, make sure to use important keywords that reflect your business. While LinkedIn allows you up to 2,000 characters, 2-3 short paragraphs will be most effective. You should provide the readers with just enough information to attract them without completely overwhelming them.
Instagram is the most lighthearted of the social platforms. Because of this, you can really show off your fun side. Just keep in mind that this bio needs to be kept short; the Instagram bio has a 150 character maximum.
In order to draw in your ideal audience, make sure to use hashtags in your bio. And like the Twitter bio, you want to avoid putting a lengthy URL here. Instagram allows you to add a weblink in a different line that is listed as “Website” when you edit your account. However, you are not required to add your website URL here. You can add a link to your online store, a blog, or whatever you prefer!
Because Instagram doesn’t allow working links in the description of your images, a nice workaround is to link to the website that you want to promote in the “website” line. Then in your image description you can steer followers to the link. For example, if you are promoting a blog post, you could share the image that you use in the blog, give the viewers a little preview in the description, and then write, “Click the link in our bio to check out our latest blog post.” If you wanted to, you could also add the title of the post.
The Pinterest bio is another that needs to be short and sweet, since it’s limited to just 160 characters. Because this is another less formal social platform, it is common to be a bit informal and show off your fun side here as well. However, while being fun, make sure that your bio also gives viewers a reason to follow your business account.
One of the wonderful things about Pinterest is that each of your Pin Boards allows you to add a name up to 100 characters and a description of up to 500 characters. So don’t worry about trying to cram a bunch of keywords into your bio! Instead, create a different Pin Board for each keyword or topic that is important for your business, write great descriptions for each board, and then fill them with exciting posts.
Note: Each of your Pins also allows you to write a description up to 500 characters. So make sure to optimize those with effective and related keywords as well!
When it comes to Google+, many people view it as the “in-between” platform, sandwiched between LinkedIn and Facebook when it comes to formality. However, I like to err on the side of formality and professionalism here.
On Google+, there are two key bio sections, both of which are located in the “Story” section of your “About” page.
The first section is the “Tagline,” which should be kept short. If your business has a slogan or motto, this would be a perfect place to put it. The Tagline appears in the “Story” section of your profile and as the very first line after your business name when people are searching for you. So keep in mind that this tagline can affect a viewer's first impression of your business page.
The second section is the “Introduction.” And while the title of this section may give you the impression that it should be short, you are actually able to add quite a bit of information here. (I have yet to track down a solid character count limit for this section, but I will certainly update this post when I do.) In this space you can begin by introducing your company using your typical “elevator speech.” Then you can dive a little deeper to give viewers more information about the things that matter to you, such as your company culture.
Note: When posting updates to your Google+ business page, keep in mind that all posts are indexed by Google and therefore appear in search. It is crucial that you make sure to optimize each post with important and relevant keywords.
The YouTube description is one that is forgotten fairly often. Just visit the site and check out various company pages. How many did you see that had a description pop up below their channel title? Just like all of the social media platforms above, you need to make sure to fill out the description on your page here.
The maximum length of a YouTube description is 1,000 characters. However, only the first line of text will appear before being cut off by the “Show more” link. So if you want to add a lengthy post, make sure to organize your description accordingly so your most important or catchiest text appears in that first line. Or you can keep it short and sweet by writing up something memorable that will make viewers want to click “Subscribe.”
Do you need help with your social media bios?
All social bios should be updated regularly in order to ensure that they reflect your business accurately. If you need help getting started, or just want to refresh your accounts, contact us today!