I always had a gift for writing headlines. In fact, I got my first writing job because I kept yelling headline ideas over the cubicle partition that separated me from the Creative Department, until the staff begged their boss to hire me.
I’m good at writing headlines for two reasons. The first reason is that I love playing with word forms. Turning over phrases in my head comes naturally to me. I constantly critique other companies' creative materials and play the game of how I might tackle the same challenge. It keeps me sharp and aware of what’s going on in the marketing world and beyond.
I do. I like to brag and swagger and riff about my “kung fu skills.” Yes, I am obnoxious: I will challenge you to an arm wrestle. When I lose, I’ll remind you that I’m left handed and claim I didn’t want to make you cry.
But the truth is, I weigh less than 120 pounds, my upper body strength is feeble, and I tend to panic. Once I was mugged by two preteen boys who used a tiny axe for a weapon. I am a badass only in my own mind.
|The author, Emily Machesney (right), participating in Junior Achievement of Maine's Titan Challenge while a student at Portland's Cheverus High School.|
The past several months have heralded a lot of changes for me. I graduated from college, moved back to Maine, and joined the working world as a part of 19 Oaks. After 17 years, five schools, three application processes, and countless tests, essays, lectures, and homework assignments, I am no longer a student.
Three years ago, a friend of mine “stood up” a village in Africa. She and some work colleagues signed up to participate in a Give Movement Journey from Suzanne Evans & Hills of Africa Travel. They went to an African village, dug a well, built a school and a medical facility, and brought medical supplies. They also took the women of the village to nearby towns to teach them how to market and sell their products. This way they could sustain the work of my friend and her colleagues, and make sure the village survived for generations to come.
Why brave the Dreaded Mall during the holiday season when you can do all your shopping right in town? Here is our list of 19 local Maine holiday presents for all ages and price ranges:
Ever done something really stupid at work? Of course you have. I just sent out an email in which I wrote Wednesday but listed Thursday’s date. While you might feel like a dunce doing things like that, they aren’t the end of the world. However, some bad choices do lead companies to implode. From forgetting to do your paperwork to creating a dictatorial culture of fear, let’s take a look at seven businesses that majorly messed up. Inspired by this thread on Reddit, we are awarding all of them Business Darwin Awards.
I don’t know how you feel about Instagram but, I am addicted.
My level of addiction: spending HOURS a day browsing Instagram.
Surprisingly, it’s not because I love my friends and all of the pretty pictures they share. (Don’t get me wrong, I love my friends, and I do think they take nice pictures). It’s because I enjoy seeing how the stuff I buy (or want to buy) is being used by complete strangers. Most of the people that I follow on Instagram are companies.
I am a Red Sox fan.
There is almost no way possible that I will ever become a Chevrolet fan.
What’s the correlation?
Nonprofits spend a lot of time defining what their mission is and what they aim to do. They see there is a need to raise awareness about a cause, and then set out to do it. Along the way they have to raise money and lobby for actions, either on the political side or constituent/consumer side, or both.
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