The 19 Oaks Business Growth Blog

Interview with Rebecca Bolduc, PROPEL President

Posted by Erica Hatch   

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Topics: Maine


8 INBOUND Tips from a 2015 Newbie

Posted by Erica Hatch   

Headed to INBOUND for the first time this year and feeling a bit nervous? Don't worry! We've got some great tips to help you prepare.

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Topics: Company Culture


Best Practices: Social Media Bios

Posted by Erica Hatch   


The New York Times calls the Twitter bio a “postmodern art form.” But it’s not just Twitter bios we should be paying attention to; each social media platform’s bio is equally important. In fact, most people see a social bio as an introduction. If that’s the case, does your current bio properly introduce your company?

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Topics: Social Media


How I Sold a Women's Football Team... Twice!

Posted by Shay Bellas   

Whether you want to sell your business now or run your company for years to come, you should always be working on your exit strategy. Savvy planning and careful tracking will add value to your company and help ensure the legacy of your work.

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Topics: Maine, Sales


It's All About The Lists!

Posted by Erica Hatch   

You’ve heard the popular song by Meghan Trainor, “All About That Bass.” After reading this premium content, we’ll have you singing, “It’s all about the lists!”

Contact lists are an absolutely critical component in your business strategy. Unfortunately, many businesses and individuals overlook their lists, or worse, forget about them completely. 

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Topics: Marketing, Sales


Your Brand's Most Important Asset

Posted by Jeff Ryan   

Ask a CEO what their most important asset is and they’re apt to say “our people,” “our service” or “our products.” But as important as those things are, they can only contribute to the company’s success if they operate within the framework of something even more important: A defined and shared sense of direction.

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Topics: Company Culture


The 5 Most Common SEO Myths

Posted by Erica Hatch   

Some people will try to tell you that SEO is all about optimizing for the computer. Sure, that makes sense at first. SEO stands for Search Engine Optimization, after all. However, that simply isn’t the case anymore. Don’t get me wrong, optimizing for the computer is still important. But what’s the point if your website ends up providing human visitors with a bad experience?

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Topics: Marketing


Why Vision and Purpose Statements Really Matter

Posted by Jeff Ryan   

When we hear news about a company’s decline or demise, one of the reasons cited most is some variation of this: They lost sight of who they were.

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Topics: Company Culture


The Four Commandments of Selling Products Online

Posted by Jeff Ryan   

One of the greatest advantages of learning to write product copy for catalogs is that it prepared me for writing online content in ways I couldn’t have imagined.

I've learned that most websites are terrible at selling products for fundamental reasons. These reasons can all be overcome by adhering to the following four principles:

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Topics: Marketing, Sales


Great Brands Don't Restart from Scratch

Posted by Jeff Ryan   

 

The Best of Intentions, the Worst of Results

Great brands almost never reinvent themselves whole cloth. Rather, they evolve to meet the needs of the customers that already love them.

I recently listened to a presentation by Deb Cavanagh, Senior VP Marketing forTalbots. Her cautionary tale is one that's been played out through a variety of organizations, but is worth revisiting.

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Topics: Marketing