The numbers tell a story - read it in your CRM
As the saying goes, “You can’t fix what you don’t know.”
A surprising number of decision makers look at their company's bottom line and immediately start to change products and services to increase revenue. That might work in some cases. But a more prudent approach is to include a review of your sales process, because it might be where you can make the most impact on your bottom line— with the least effort.