The 19 Oaks Business Growth Blog

The 5 Most Common SEO Myths

Posted by Erica Hatch   

Some people will try to tell you that SEO is all about optimizing for the computer. Sure, that makes sense at first. SEO stands for Search Engine Optimization, after all. However, that simply isn’t the case anymore. Don’t get me wrong, optimizing for the computer is still important. But what’s the point if your website ends up providing human visitors with a bad experience?

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Topics: Entrepreneurship


Why Vision and Purpose Statements Really Matter

Posted by Jeff Ryan   

When we hear news about a company’s decline or demise, one of the reasons cited most is some variation of this: They lost sight of who they were.

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Topics: Branding


The Four Commandments of Selling Products Online

Posted by Jeff Ryan   

One of the greatest advantages of learning to write product copy for catalogs is that it prepared me for writing online content in ways I couldn’t have imagined.

I've learned that most websites are terrible at selling products for fundamental reasons. These reasons can all be overcome by adhering to the following four principles.

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Topics: Marketing


Great Brands Don't Restart from Scratch

Posted by Jeff Ryan   

 

The Best of Intentions, the Worst of Results

Great brands almost never reinvent themselves whole cloth. Rather, they evolve to meet the needs of the customers that already love them.

I recently listened to a presentation by Deb Cavanagh, Senior VP Marketing forTalbots. Her cautionary tale is one that's been played out through a variety of organizations, but is worth revisiting.

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Topics: Marketing


Understand Your Revenue to Grow Your Business

Posted by Shay Bellas   

The numbers tell a story - read it in your CRM

As the saying goes, “You can’t fix what you don’t know.”

A surprising number of decision makers look at their company's bottom line and immediately start to change products and services to increase revenue. That might work in some cases. But a more prudent approach is to include a review of your sales process, because it might be where you can make the most impact on your bottom line— with the least effort.

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Topics: Sales


7 Tips for Starting a Podcast

Posted by Erica Hatch   

So you want to make your own podcast.

That's a great idea! No matter what your specialty, there is an audience of listeners waiting out in cyberspace for you. But how do you get started?Don't worry, we have a few tips to help steer you in the right direction. 

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Topics: Marketing


Sales Management Doesn't Have to be the Hardest Part of Your Job

Posted by Shay Bellas   

 "The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates

Are you experiencing any of these common sales problems?

  • Not hitting your sales goals
  • Blaming your sales people for missing revenue goals
  • Increased customer complaints
  • High staff turnover
  • Production and/or inventory problems

The good news is, you are not alone. You also don’t have to continue to function this way. These four steps will help get rid of the frustration so you can get back to doing what you do best within your organization.

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Topics: Sales


How to Create a Culture of Sales Enablement

Posted by Rebecca Doman   

Does your company need to increase sales?

When sales are lagging, the first thing many business leaders do is blame the company’s sales team. They often decide that the salespeople need more training on how to close sales. But sales training won’t fix underlying organizational issues, which is why 95% of companies invest in sales training, but only 9% see meaningful results.

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Topics: Sales


Every Employee is Part of Your Sales Force

Posted by Shay Bellas   

All Your Employees Are in Sales

You may not realize it, but every one of your employees who interacts with your customers is a salesperson—and therefore needs sales training.

Each customer interaction can be leveraged to uncover needs and generate new business. OR it can disappoint, anger, and/or alienate your customers.

What are you doing to monitor employee-customer interactions at your company?

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Topics: Sales


How to Fundraise with Social Media

Posted by Georgia Barnes   

Takeaways from SMBME 66

Are you trying to raise money for your nonprofit organization, new business venture, or artistic project? Social media can help you reach your goals—if you use it correctly.

Last week I attended the 66th Social Media Breakfast Maine (SMBME) and listened to three experts on fundraising and crowdfunding: Andrea from Firefly Partners, Holly from Bowdoin College (mastermind of the #bowdoinoneday campaign), and the notorious Mr. Spose, representing himself.

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Topics: Marketing, Nonprofit Marketing, Social Media


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