The 19 Oaks Business Growth Blog

Advertising Rule #1: Annoying People isn’t a Good Strategy

Posted by Jeff Ryan   

I am a Red Sox fan.

There is almost no way possible that I will ever become a Chevrolet fan.

What’s the correlation?

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Topics: marketing, red sox, advertising

5 Things Your Nonprofit is Missing from its Financial Strategy

Posted by Shay Bellas   

Nonprofits spend a lot of time defining what their mission is and what they aim to do. They see there is a need to raise awareness about a cause, and then set out to do it. Along the way they have to raise money and lobby for actions, either on the political side or constituent/consumer side, or both.  

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Topics: affiliates, nonprofit, member engagement, nonprofit marketing, fundraising

19 Things to Do in Maine this Summer

Posted by Monika Čobanović   

Whether you are a life-long Mainer or are visiting for the first time, you may find yourself wondering what there is to do in this great state. Summers here are especially fun, so I came up with 19 suggestions to make the most out of yours. Enjoy!

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Topics: summer, toursim, Maine

Why Use Buyer Persona Profiles?

Posted by Carole Mahoney   

We all play various roles in our daily lives.

I am a mom, wife, daughter, sister, salesperson, entrepreneur, advocate, writer, gardener, and dog lover. Depending on what I need to do, I play a certain persona. We all do. As Shakespeare wrote:

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Topics: sales, buyer persona profiles, inbound, buyer persona

3 Reasons Your Member & Donor Marketing is Annoying

Posted by Carole Mahoney   

I come from the for-profit world, and if you were to ask anyone who has ever worked with me, they will likely tell you that I am a serious, no fuss kind of person. And the reason is simple. I believe that businesses have a moral responsibility to do right by their customers and clients.

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Why Start-Up Entrepreneurs Should Develop Use Cases

Posted by Erica Hatch   

What is a Use Case, Exactly?

Many definitions of the term “use case” can be found across the internet. However, the easiest way to think about a use case is to simply see it as a collection of possible scenarios that may play out for specific individuals while trying to reach a particular goal. In its basic form, a use case displays a direct path toward a goal.  But because things rarely go as planned, extensions are added to play out each possible scenario. So while some use cases can simply consist of a brief description, others can be broken down into more complex step-by-step scenarios.

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Topics: buyer persona profiles, entrepreneurs, use case

Engaging Membership & Asking for Money Aren’t the Same

Posted by Jeff Ryan   

As a member of a number of nonprofit organizations, I’ve noticed a disturbing trend over the last few years — an incessant drumbeat of pleas for money that threatens to drown out the most important message of all: Why I joined the organizations in the first place.

Why did this happen? There is no question that the recession put the squeeze on nonprofits. A 2009 survey of 2,279 nonprofits by the National Council of Nonprofits reported that while demand for services is increasing, nonprofits are facing escalating operating costs and decreasing revenues, including a decline in individual contributions.

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Topics: fundraising

3 Social Media Tips for Nonprofits and Member Organizations

Posted by Monika Čobanović   

A  nonprofit organization looking to expand its reach and boost donations should amplify its social media presence in order to connect with current donors and attain new ones. To guide your nonprofit in the right direction, I follow these three essential tips for succeeding on social media and improving member engagement: 

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Topics: social media, nonprofit, member engagement, nonprofit marketing

What's Missing For Retail Business Growth?

Posted by Carole Mahoney   

Why Integrated Inbound and Outbound Marketing is Needed to Create Delightful Buyer Experiences

When I think of examples of industries that benefit the most from combining their inbound and outbound marketing efforts, retail goes right to the top of the list.

When I first starting working with online marketing over a decade ago, the retail industry was the true pioneer. Retail stores that had both brick and mortar and online presence had a distinct advantage, because they already had awareness and marketing savvy.

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Topics: buyer persona profiles, inbound, outbound, retail

5 Tips to Align Your Sales & Marketing for Business Growth

Posted by Carole Mahoney   

Initially, I went to college for journalism and communications. Somewhere along the way, I decided to change over to marketing and business management. When I graduated at the top of my class, I was convinced that all businesses needed was awesome marketing to increase sales. Admittedly, I thought I was pretty smart, but I was really pretty naive.

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Topics: sales, alignment, marketing

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