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The 19 Oaks Business Growth Blog

One Brand Voice: A Content Strategy for Your Business

Posted by Shay Bellas   

The Challenge of Content Management and Brand Identity

Your current and potential customers interact with your brand on a daily basis. They do this through advertisements, social media, blog posts, emails, videos, and website content—among other things. With so many varied communication channels, it’s not enough to create compelling content and publish regularly. You also need to make sure that you have a consistent brand voice.

Take a look at your brand messaging. Is all of your content consistent with your brand identity? Or are you confusing your customers and prospects?

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Topics: content, content marketing, brand voice

5 Tips to Stay Motivated While Working From Home

Posted by Erica Hatch   

Working from home can be both a blessing and a curse. It’s wonderful because you can save money on gas, tolls and other travel costs, you can work without interruption, you can even work in your pajamas if you want to! However, you also risk feeling detached from office culture, being left “out of the loop,” and, worst of all, you can suffer from a major lack of motivation.

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Topics: advice

Contact Lists: A Love Story [Free Ebook]

Posted by Emily Machesney   

It happened again this morning.

I tapped open my email on my smartphone to read the following message: “Looking for Love Online? Meet Active Singles Like You.” The sender was Senior Soulmates. Seeing as I’m twenty-three years old, I’m not looking for seniors of any type, be they high school prom kings or AARP members.

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Topics: list maintenance, contacts

Get Connected to Portland, Maine

Posted by Alexis Bellas   

How to Feed Two Birds with One Seed

I am a 13-year-old homeschooler named Alexis Bellas. My mom owns 19 Oaks, a small business in Portland that provides marketing & sales to local companies. My mom also homeschools me and likes to “feed two birds with one seed” whenever she can. One day, when she had me in the office and was trying to come up with a summer project for her intern, Steve Doman, she decided that I should do a project with him. This way we were learning together.

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Topics: culture, portland

How to Optimize Your LinkedIn Profile

Posted by Emily Machesney   

Make Your LinkedIn Profile Work for You

LinkedIn is increasingly important to the professional landscape. Whether you're looking for a job or trying to get ahead in your field, the old adage remains true: It's all about who you know. But in the modern world of social networking, it's really about who you're connected to. LinkedIn is great way to connect with the people who can influence your career. But how can you make your LinkedIn profile work for you to attract the right connections and represent your personal brand? 

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Topics: social media, LinkedIn, networking

Improve Your Marketing with an Editorial Calendar [Free Template]

Posted by Georgia Barnes   

An editorial calendar is your content manager

Strong marketing campaigns that build a loyal following and increase sales require organization and planning. I am not a planner. And while I like and admire organization, I don’t like it enough to actually organize my life, or my desk, or the files on my computer. Also, I hate spreadsheets. This makes me the perfect person to explain why (and how) you should use an editorial calendar to plan and organize your content marketing. Really! If I can do it, anyone can.

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Topics: content, editorial calendar, content marketing

How to Avoid Tax Fraud & Identity Theft

Posted by Shay Bellas   

Perhaps you’ve seen the headlines declaring that tax fraud is on the rise.

When you think of tax fraud or identity theft, you rarely envision yourself as the victim. You might picture an unsuspecting elderly person falling victim, or perhaps a young person who overshares personal details online. As a businesswoman, I don’t think of myself as susceptible to easy scams. Before this week, I thought identity theft happened to other people. Unfortunately, it happened to my family and to me. This year, we were the victims of fraudulent tax filing and identity theft. Here is what happened and how we learned to fix it. I hope my story will help you avoid a similar fate.

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Topics: personal finance, identity theft, tax fraud, advice

5 Picks for Maine Restaurant Week 2015

Posted by Georgia Barnes   

Maine Restaurant Week (March 1–14) is such a welcome close to winter that we Mainers went ahead and made it two weeks. That means you have no excuses! It’s time to break out of your winter doldrums and head out for a night on the town and a culinary adventure. You need to get out and live a little—in spite of the towering snow piles and poor parking conditions. Plus, Maine restaurants have had a long winter too, and they need our support.

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Topics: Maine Restaurant Week

A Watershed Event for the City of Portland, Maine

Posted by Jeff Ryan   

A cleaner Portland harbor for work and play

In a world where we often hear how dysfunctional government can be, a case of things working well is happy news indeed.

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Topics: culture, portland, Maine, government, stormwater

How to Write a Great Headline

Posted by Jeff Ryan   

I always had a gift for writing headlines. In fact, I got my first writing job because I kept yelling headline ideas over the cubicle partition that separated me from the Creative Department, until the staff begged their boss to hire me.

I’m good at writing headlines for two reasons. The first reason is that I love playing with word forms. Turning over phrases in my head comes naturally to me. I constantly critique other companies' creative materials and play the game of how I might tackle the same challenge. It keeps me sharp and aware of what’s going on in the marketing world and beyond.

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Topics: sales, marketing, content, headlines, writing

Manage Your Contacts to Thrive [Free Ebook]


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